Hosted partner via Salon Mondial du Tourisme 2022:
Center for Economic Development and International Relations
Project Partners: Department of Computer Science and Engineering, University of Ioannina, Greece
Central Public Library of Konitsa, Greece
Center for Economic Development and International Relations, Albania
University “Eqrem Cabej” Gjirokaster, Albania
Project funded by Interreg IPA II CBC PROGRAMME GREECE – ALBANIA 2014-2020.
Objective
To show during the exhibition, a novel touristic concept that will result in an innovative attraction pole for all tourists visiting the areas of interest. The central feature is to provide the opportunity to live an in-depth experience with tangible and intangible assets and better understand the traditions, history and culture of the interested areas.
To deliver a Virtual Reality (VR) interactive platform, where selected CHOs are converted to cultural and touristic scenarios.
Users will not only browse the assets of interest, but will experience life into another era, identify the living conditions of that period and interact with characters that will enhance their experience.
(Virtual Land will produce a library of 3D objects and an open VR platform that will be used by librarians and tourism professionals with limited programming skills to create their own VR stories, increasing the sustainability of this initiative. Thus, training activities are foreseen for the use and extension of the Virtual Land platform.)
Salon Mondial du Tourisme
The Salon Mondial du Tourismeoffers buyers and provides an opportunity to network as a catalyst for business networks. It focuses on networking and business and is supplemented by sessions from the on-demand program.
Offers to the tourism market professionals and providers worldwide an opportunity to network from anywhere around the globe. Against the backdrop of the continuing pandemic, the World’s Leading Travel Trade Show has created an ideal venue for successful business, augmenting its event formats.
With this service, we are able to:
- Meet new customers
- Be part of the network of suppliers, buyers and the press of the global travel industry
- Make use of digital sponsorship opportunities as a company
Benefits:
- Virtual Lands was able to engage in worldwide networking
- Met our future customers
- Increase of the project’s visibility
- Global industry network for alternative business perspectives
Objectives reached during the participation on SMT exhibition 2022.
- BUSINESS
Upbringing of the project into the spotlight and create the optimal conditions for a successful presentation – perfectly aligned with the resources and corporate goals.
- NETWORKING
Had the possibility to foster targeted networking and personal exchange. Objective: facilitating business contacts in the global tourism industry and direct, efficient communication.
- SERVICE
Providing the technical and logistic services with professionalism.
- CONTENT
At the SMT exhibition, we had the possibility to convey the global trends and topics that move the industry – in keynotes and presentation.
- NEWS
We ensured a head start in knowledge – with interviews, articles and videos.
The exhibition was able to attract 400 professionals: travel agencies, destinations, tour operators, accomodation, leisure…
In conclusion:
The conclusion drawn from the SMT exhibition event was similarly positive.
At this event for buyers, During the exhibition the partners of Virtual Land project had the possibility to expose the products into a more large and physical audience like the Salon Mondial du tourism offers. Different buyers and associates had the chance to view closely the services offered. The exhibition was interesting also for the public which is the main interest to enter into the history and architecture of the past through the eyes of the future, virtually.
